If it lights up, beeps or boops, you can bet that Sony makes one. The electronics giant has its logo on all manner of products, but at CES this year, it confessed to taking its eye off the ball.
"We used to make people say wow all the time," said a disembodied voice over a loudspeaker at Sony's press conference. "Our unique combination of artists and engineers set out to create a surprise everyday. We forgot the power of that for a while." Humble, and surprisingly wistful.
A refocused Sony is now hoping to recapture the public's wonder, and purchasing power, with a new quad-core smartphone, the Xperia Z. This is after another show of humility in November 2012, when it admitted that its phones can't compete with likes of the iPhone 5 and Galaxy S3. The fact that this new phone is waterproof might just inspire a few wows.
Elbowing into the top phone tier with Apple and Samsung will be tough work, but we've never seen a more apt attitude than what Sony displayed this year at CES. We look forward to giving the Xperia Z a full review, perhaps while in the bath.
Sunday, March 31, 2013
Sony waterproof smartphone at CES 2013
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